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Profile
American Educator is a quarterly journal published by the American Federation of Teachers for classroom teachers and other education personnel from preschool through university levels, as well as district, state, and national policymakers. Recent articles have focused on such topics as the latest research in cognitive science; the benefits of a common, coherent curriculum; the "language gap" that exists between low-income and affluent students; increasing math achievement; and labor issues here and abroad.
Circulation
Total circulation, 850,000, includes full-time and part-time K-12 teachers, higher education faculty, and other educational professionals, as well as governors, Congress, and other policymakers.
General Policy
All advertising is subject to the publisher's approval, and the right to reject any advertisement not conforming to the publication's standards is reserved by the publisher.
Frequency rates must be earned within 12 consecutive months, starting with the first insertion.
The publisher reserves the right to increase advertising rates with proper notice.
The advertiser and its advertising agency, if there be one, shall be jointly and severally liable for payment for all advertising monies due and payable to the publisher.
All advertisements must conform to U.S. Postal Service requirements for periodicals.
All advertisements must be clearly and prominently identified by a trademark and/or the signature of the advertiser. The word "advertisement" will be printed on any advertisement that, in the opinion of the publisher, might be confused with editorial material.
Rates
General advertising rates:
(black and white standard units)
| 1 time | 4 times | |
| 1 page | $7,240 | $6,645 |
| 2/3 page | $5,770 | $5,320 |
| 1/2 page | $4,575 | $4,240 |
| 1/3 page | $3,100 | $2,855 |
| 1/4 page | $2,465 | $2,295 |
| 1/6 page | $1,685 | $1,555 |
Demographic rates:
(black and white standard units)
Rates apply only to advertisements directed at one group of teachers (elementary, secondary, or college level), subject to acceptance by the publisher.
| 1 time | 4 times | |
| 1 page | $5,115 | $4,705 |
| 2/3 page | $4,070 | $3,755 |
| 1/2 page | $3,210 | $2,955 |
| 1/3 page | $2,175 | $1,990 |
Covers:
(black and white standard units)
| 1 time | 4 times | |
| second cover | $8,765 | $8,020 |
| third cover | $8,060 | $7,385 |
| fourth cover | $9,475 | $8,685 |
Color: $2,000 additional for 4/color ads. Match color inks are not available. Match colors must be made from processed screen builds.
Special positions: Special positions requested by the advertiser are subject to an additional charge of 10 percent.
Discounts
Cash discounts: A 2 percent discount will be given for payment received within 10 days of receipt of invoice.
Union discounts: Unions affiliated with the AFL-CIO and members of the American Federation of Teachers will receive a 15 percent discount.
Coordinated advertising discounts: Effective July 1, 2008, new advertisers receive a 25 percent discount if advertising in American Educator and either American Teacher or On Campus. Existing advertisers in American Educator who add either American Teacher or On Campus receive a 10 percent discount.
Agency commissions and terms: A 15 percent agency commission will be given to accredited agencies for the cost of space when the invoice is paid within 30 days of the billing date. Charges for special preparation or production work are not subject to agency commission.
Issuance and Closing Dates
Circulated quarterly. Cancellations are not accepted after the closing date. Proofs are not furnished unless specifically requested in writing and will be billed at cost-plus handling. Copy requiring proofs must be submitted no later than one week prior to closing.
| Issue | Closing Date for Insertion Orders |
| Fall | August |
| Winter | October |
| Spring | February |
| Summer | May |
Call for specific dates. Camera-ready materials are due one week after the insertion order.
Mechanical Specifications
| Space Units | Width/Depth | |
| two-page spread | 15.75" x 10.25" | |
| full page | 7.5" x 10.25" |
|
| back cover | 7.5" x 8.4" | |
| 2/3 page | 4.78" x 9.63" | |
| 1/2 page | 3.5" x 9.63" | 7.2" x 4.75" |
| 1/3 page | 2.3" x 9.63" | 4.7" x 4.75" |
| 1/4 page | 3.5" x 4.75" | |
| 1/6 page | 2.2" x 4.75" | |
Bleed:
two-page spread: 16.75" x 11.2"
full page: 8.38" x 11.2"
back cover: 8" x 8.8"
Trim size: 8.25" x 10.88"
Column height: 9.63"
Printing process: web offset
Materials
Files accepted: InDesign CS or later; pdf (press optimized); eps files. Files can be posted to our FTP site. Please call or e-mail us for instructions. Be sure to include images, printer and screen fonts (Postscript Type 1 preferred) and all supporting files. High-resolution digital color proof preferred. A laser proof is acceptable, but AFT cannot be responsible for the color quality if a laser proof is provided.
Shipping Instructions
Send all advertising contracts, insertion orders, film,
mechanicals, art, instructions, etc. to:
American Educator Advertising
Attention: Sandy Hendricks
555 New Jersey Ave. N.W.
Washington, DC 20001-2079
202/879-4420
Contract and Copy Provisions
AAAA contract conditions apply. The publisher shall not be bound by any conditions, printed or otherwise, appearing on order blanks, in agency forms, with copy instructions, or otherwise, that conflict with the provision of this rate card. All orders are accepted subject to acts of nature, fire, strikes, accidents, or other occurrences beyond the publisher's control that prevent the publisher from partially or completely producing, publishing, or distributing American Educator.
All position stipulations appearing on orders will be treated as requests unless guaranteed in writing by the publisher.
All advertisements are accepted and published entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the advertiser and/or agency will fully indemnify and save the publisher and American Educator harmless from and against any judgments, costs, expenses, or disbursements incurred by reason of claims or suits for libel, violation of right to privacy, plagiarism, copyright infringement, or any other claims or suits based upon contents or subject matter of such advertisements.
Miscellaneous
Established: 1977
Subscription: $10.00/year
Single Copy: $2.50
Publisher Information: American Educator is owned and published by the American Federation of Teachers, AFL-CIO.
Advertising Offices
For all advertising questions, call:
Karen Dorne
Media Sales
319 Harrison Avenue
Westfield, NJ 07090
908/233-6075
908/233-6081 (fax)
kedorne@comcast.net (e-mail)
